by Steve McClellan
EA reported total advertising costs of $375 million in its fiscal year 2024. The client spent an estimated $120 million on measured media last … Read the whole story
by Steve McClellan
According to an SEC filing last week, MNTN sold back Maximum Effort "to an affiliate of its original owner," and that the deal is … Read the whole story
by Steve McClellan
They both report to Global CEO Rick Acampora and their appointments are effective immediately. Read the whole story
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by Fern Siegel
Someoddpilot, the club's AOR, produced all cross-platform creative for "Fire Up." Read the whole story
by Fern Siegel
The 20-year agency vet has worked its major clients, including Humana, Vonage and Microsoft. Read the whole story
by Fern Siegel
The insurer's AOR Terri & Sandy created two spots, running across Disney/ABC streaming platforms. Read the whole story
by Joe Mandese
The feature film, part of a "transmedia" Dentsu project, will anthropomorphize the sport of golf as the "hero" in a fictional "SportsCity" world. Read the whole story
by Tanya Gazdik
Rodney McMullen joined Kroger as a part-time stock clerk at a Kentucky store in 1978. Read the whole story
by Danielle Oster
The ad, which ran during the Oscars broadcast, reflects Visa's reimagining of the brand's iconic tagline for contemporary consumers. Read the whole story
COMMENTARY
by Craig Elimeliah
If loyalty is a two-way street, most brands drive the wrong way. Read the whole story