EA reported total advertising costs of $375 million in its fiscal year 2024. The client spent an estimated $120 million on measured media last … Read the whole story
According to an SEC filing last week, MNTN sold back Maximum Effort "to an affiliate of its original owner," and that the deal is … Read the whole story
They both report to Global CEO Rick Acampora and their appointments are effective immediately. Read the whole story
Someoddpilot, the club's AOR, produced all cross-platform creative for "Fire Up." Read the whole story
The 20-year agency vet has worked its major clients, including Humana, Vonage and Microsoft. Read the whole story
The insurer's AOR Terri & Sandy created two spots, running across Disney/ABC streaming platforms. Read the whole story
The feature film, part of a "transmedia" Dentsu project, will anthropomorphize the sport of golf as the "hero" in a fictional "SportsCity" world. Read the whole story
Rodney McMullen joined Kroger as a part-time stock clerk at a Kentucky store in 1978. Read the whole story
The ad, which ran during the Oscars broadcast, reflects Visa's reimagining of the brand's iconic tagline for contemporary consumers. Read the whole story
- COMMENTARY
If loyalty is a two-way street, most brands drive the wrong way. Read the whole story
The agency will lead creative and marketing strategies to expand retail distribution. Read the whole story
