Chicago-based Plochman's mustard
named Ingredient as its digital agency of record.
Winning the account after a competitive pitch, Ingredient will lead creative and marketing strategies to expand retail distribution. In its first
month, the agency implemented an “always-on” campaign strategy for the accounts, actively managing Plochman's social media and upping engagement.
“Mustard is more than a
condiment — it’s a staple in kitchens, restaurants, and homes everywhere,” said Brian Brown, partner and president at Ingredient. “We’re thrilled to bring our expertise
to the table and craft strategies that not only showcase the brand’s diverse flavors, but make Plochman’s a must-have condiment for consumers.”
Ingredient’s has
developed marketing and content strategies for Lucky Charms, Betty Crocker and Pillsbury.
Plochman's, founded in 1852, pioneered the first successful squeeze condiment in the U.S. — the
yellow mustard squeeze barrel. The brand, with 19 varieties of flavored mustard, is owned by HACO Culinary.
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