by Steve McClellan
The main idea behind InnerGroup, the founders say, is to make in-house agencies more potent by resolving what's slowing up creative workflow and they … Read the whole story
by Steve McClellan
The new NA practice will be led by managing partners Andrea Nirsimloo and Paul Anastasiadis, who left M&C Saatchi Sports + Entertainment in January … Read the whole story
by Fern Siegel
Opinionated uses slow-mo visuals to spotlight new footwear. Read the whole story
by Fern Siegel
A nine-episode streaming show runs on social platforms, while OOH targets specific nations. Read the whole story
by Steve McClellan
Pete Lempert joined TRG in 1994 and has led accounts like Corona Beer, Nokia, Advance Auto Parts, Amstel Beer, Learjet, Mohawk Flooring, Charles Schwab … Read the whole story
by Laurie Sullivan
The XR and Scope3 partnership embeds carbon emissions tracking directly into creative workflows, giving brands real-time insights to measure, manage, and reduce their ad-related … Read the whole story
by Joe Mandese
Antonio Fragoso serviced as global creative director at TikTok until 2023, and previously held senior creative positions at Momentum Worldwide, McCann Worldgroup, 360i, Havas … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A pullback or adjustment by brands on TV and elsewhere may be coming. Currently, the national TV scatter market has been soft, according to … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Humans have souls, and when we write or create content, we tap into the soul to find ways to connect on a level that … Read the whole story