And according to the firm, part of The Brandtech Group, the solution can cut launch time for media campaigns by 65%, by automating such … Read the whole story

The organization said that the annual accolade recognizes a country's consistent success at the Festival as well as "a country's exceptional and enduring commitment … Read the whole story

The country is just one of multiple jurisdictions that will investigate whether the proposed M&A deal would restrict competition in the advertising and media … Read the whole story

The deal includes Rakuten's paid search and programmatic planning and buying teams. Read the whole story

VML wanted to "flip the conventional thinking about natural products on its head." Read the whole story

In honor of Kalsarikannit," or staying "pants-drunk" during March Madness, brand is offering six-packs for one cent. Read the whole story

ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of its cross-media measurement service. Read the whole story

Leading brands in this year's report combined timing, relevance and context to create unforgettable experiences, according to InMarket. That's what it takes to reach … Read the whole story

Jan Weinstein calls herself an "accidental agency person," but if you look at the impact she's made, you'd think she was born for it. … Read the whole story

Orci's remit is social-first marketing and ad campaigns highlighting the brand's heritage. Read the whole story