The firm also said at its Investor Day conference today that AI tools will help cut costs by $80 million to $100 million by … Read the whole story

Based in Miami, Pierre will lead all technology efforts, internally and with clients. Read the whole story

The Canadian agencies, part of Quebec City-based ad group Plus Company and with offices across Toronto, Montreal and Vancouver, will be joined to form … Read the whole story

Duncan Channon produced the first product-focused campaign since the brand's relaunch in 2023. Read the whole story

The price was not disclosed but Common Interest said it has committed to buying the remaining 49% of the agency over the next five … Read the whole story

By expanding the program, which offers agencies an exclusive badge and package of exclusive educational and business opportunities, Snapchat says it is opening up … Read the whole story

Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are among the first to use Celeste's advanced capabilities. The AI agent is in closed beta along … Read the whole story

The oat-milk brand wants to leverage its dairy-free coffee expertise. Read the whole story

Future work, expected in Q2, will reshape perceptions of reverse mortgages. Read the whole story