• by Fern Siegel , April 3, 2025

Christian Pierre has been promoted to Gut's Global Chief Intelligence Officer.

Based in Miami, the agency’s headquarters, he will lead the network’s 10 global offices, including Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, New York and Singapore.

Pierre will handle all technology efforts, including AI, data and emerging tech initiatives.

“Data and technology are two areas that are changing rapidly, and I want to position us at the forefront of the industry in terms of what we can offer our internal teams and our clients. Our network spans four continents, so it’s a big task to create products that work for everyone, but at the same time, there are a lot of insights to pull from,” Pierre told Agency Daily. “I'm excited to keep pushing our network forward.”

A seven-year agency vet, he previously led regional and global digital campaigns for Coca-Cola, Sprite, Mercado Libre, Stella Artois, NotCo and Michelob Ultra at the Buenos Aires office.

Prior to Gut, he oversaw the data and marketing sciences departments at Wunderman and R/GA, and worked on various accounts, including Disney, Nike, Metlife, Western Digital and Patagonia beer.

“We believe data is nothing without gut, and that the most powerful, effective work blends data-backed insights with human-powered intuition and creativity,” said Global CEO Andrea Diquez. “Christian has not only helped shape the data and intelligence practice across the agency, but has been instrumental in shaping award-winning campaigns that harness emerging technologies – such as The Artois Probability and Handshake Hunt.”

Pierre also launched two major AI initiatives in 2024: Gut Unprompt, the first prompt-less generative AI platform dedicated to finding and serving insightful facts to spark creative ideation. The other is Gut AI Personas, custom, which leverages a mix of data with a custom LLM that solves some biases popular LLMs possess.

“When I first started working at Gut, the team was made up of six people in a co-working space. To see the agency grow from a startup to a global network with 10 offices all around the world and work with iconic, culture-shaping brands has been incredibly rewarding,” said Pierre, who said he'd deliver “era-defining creativity.”

Gut is part of Globant.