Connie Chan was previously CEO OMD China and earlier led WPP's government and public sector practice based in Singapore, where she will be based … Read the whole story
Digitas facilitated the partnership between Crocs and Po - without spending money on media. Read the whole story
The agency will create new brand positioning and a campaign targeting Gen Z. Read the whole story
Ellen Cook said in court papers she was the victim of a retaliatory firing after she complained about a big gap in pay versus … Read the whole story
- COMMENTARY
The demand for high-quality, high-volume content is no longer a luxury, but rather the baseline. While it's tempting to jump straight into tactics, real … Read the whole story
The expansion boosts the number of international markets covered to 30 and integrates "bespoke," panel-based health data to generate new consumer insights. Read the whole story
The Brandtech Group has made a "major" investment in emissions data specialist Scope3 based on GAI - to examine the environmental impact to create … Read the whole story
The IAB has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech and legal experts. The … Read the whole story
The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share of working media dollars and the effective … Read the whole story
TDA Boulder is launching the first ad campaign for the brand. Read the whole story
She will develop data-driven strategies to improve client performance. Read the whole story
