Independent media agency pioneer Holt is at it again, rolling up USIM and a portfolio of other agencies into a holding company built for … Read the whole story
The New York-based media agency has quietly picked up a handful of recent accounts including AOR assignments for TrueCar, Chobani and home appliance maker … Read the whole story
The company has also revamped its visual identity and package design. Read the whole story
The campaign, by Sukle, is getting children to plant flowers across Colorado. Read the whole story
The agency's first work is expected around Q4 of this year. Read the whole story
With Captiv8 now under the vast umbrella of companies owned by Publicis, the advertising and public relations giant says it will launch the world's … Read the whole story
Travelers, particularly those swayed by social content, are turning loyalty programs into a strategic game. Read the whole story
- COMMENTARY
CTV ad spend now amounts to more than 31% of all ad spend on TV, a 3X gap between spend and viewing share. Read the whole story
Pereira O’Dell has elevated Julie Rutigliano and Fernando ‘Bisnaga’ Passos to executive creative director roles. The agency (part of Serviceplan Group) credits the … Read the whole story
