• by Fern Siegel , Yesterday

Vitamix, which makes high-performance blenders, has appointed Colle McVoy integrated creative agency of record.

The account was won after a competitive review.

The agency's first work is expected around Q4 of this year. Its remit covers Vitamix’s household portfolio with creative, experience design and strategy, media, social and digital services.

Laura Ostenkamp, Vitamix vice president, sales and marketing, told Agency Daily: “Our new partnership with Colle McVoy allows us to consolidate our media efforts and evolve our marketing mix toward digitally-led investments.”

Vitamix holds 800+ global patents and sells machines in 100+ countries around the world.

“We could feel how open Vitamix was to transformational thinking that gave us the freedom to integrate deeper business opportunities and fundamentally shift how the brand engages with the world,” added Colle McVoy CEO Jessica Henrichs.

Colle McVoy's client work includes VCF, Target, Frank's RedHot and Perdue.

Vitamix has been privately owned by the Barnard family since 1921. The company has been named the Best in Class Overall beverage blender for nine consecutive years by readers of Foodservice Equipment & Supplies magazine.