The creative luminary is taking on a new role at the parent company while Accenture Song Americas CEO Ndidi Oteh will succeed him. Read the whole story
Kate Higham's team will lead the AOR work for Smirnoff and partner with Croud US on key accounts. Read the whole story
Energy BBDO's campaign emphasizes the brand's enduring commitment to traditional whiskey-making techniques. Read the whole story
The addition of the safe zones follows reports at last year's festival of incidents where festival-goers felt harassed. Read the whole story
Vistar says it has seen a significant increase in cross-border campaign planning and that the Spotzi partnership will enable buyers to plan and target … Read the whole story
Agency owners need to broaden their definition of growth capital. Look beyond money to the things that generate and grow the foundation for it. Read the whole story
Just 41% of programmatic ad spending went toward impressions that met quality standards in the first quarter. Read the whole story
The campaign focuses on how much audiences can save by switching to Consumer Cellular -- even enough for an extra round of golf. Read the whole story
Half of advertising and media professionals surveyed expect to achieve full-scale AI integration by 2026. Read the whole story
The song "Mr. Big Stuff" and actor Timothy Simons will be featured in all three spots, VW's Rachael Zaluzec tells "Drive Time." Read the whole story
The spots shows business owners how to simplify their workflow. Read the whole story
The agency will lead creative, strategy, media, CRM and customer experience. Read the whole story