ANA Study Reveals Progress In Programmatic Ad Quality, But Sees $21.6B In Missed Value
- by Robert Williams , May 27, 2025
Despite gains in advertising quality and reduced waste,
persistent inefficiencies continue to cost the media and marketing industry billions in unrealized value, according to the
Association of National Advertisers’ Q1 2025 Programmatic Transparency Benchmark Study.
According to the report, just 41% of programmatic ad spending in the first quarter of …
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