Tag results for "mpprogrammatic"
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Buying Biden: Politics Is About To Eat The InternetMost money will be going into video because it is the be ...
- Inventing An Audience: Lionsgate Hunts For The New MoviegoerWhen COVID closed movie theaters, Lionsgate quickly pivoted to premium video ...
- Identity As A Strategy: Planning The Cookie-less FutureTwo months ago, Freddie Liversidge (bottom left), got married ... and he ...
- Buying Biden: Politics Is About To Eat The InternetMost money will be going into video because it is the be ...
- Rethinking Relevance, Messaging And Context Beyond The CrisisHow do you plan when media, consumer patterns, the economy itself a ...
- Case Study: The Method Is The MessageJoybird's Eric Tsai recommended looking at the strengths versus the weaknesses with ...
- Amazon Experts Discuss The Wild Ride"Attribution is challenging, especially when trying to tie back to other channel ...
- HP Brings Programmatic In-house For Several ReasonsThe new internal team is comprised of 100 people. In four month ...
- TechStyle's Programmatic Value: Time & Depth Of DataAnd, its buying strategy involves "trying to debunk [the idea] that programmat ...
- Move To 1:1 Marketing Pays Off For Haven LifeAfter several false starts, including a bit of spray and pray, Hav ...
- T-Mobile Is Building The Customer Experience StackKellie Keehr, Sr. Manager, AdTech & Platforms, T-Mobile, explains how the bra ...
- 3DayBlinds, Data & The Lincoln MemorialThere may be myriad ways of looking at your data but D ...
- Panelists To Vendors: Please, Be Transparent"It's like going to buy a suit," said Ben Hovaness, Managing Directo ...
- Companies Take Various Approaches To First-party DataNick Martucci, Director of Marketing, Westgate Resorts, talks about the use ...
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution towa ...
- Case Study: Magnetizing The Mall Of America"What I love about this is we can now give attribution towa ...
- OTT Dominates Digital Video Ad ViewsOTT platforms comprise 41% of all digital video advertising views, the highe ...
- Nordstrom's Evan Barocas On Targeting The Post-Channel CustomerConsumers don’t think in channels. They just know how they want ...
- Pabst Using Digital, Data To Reach A New American Beer DrinkerJillian Davis, director, marketing technology, Pabst Brewing Co.; Trisha Stecker, director, chann ...
- Digital Execs Shift Time/Attention To New Programmatic Ad FormatsProgrammatic media-buying for emerging formats -- and the related issues involving cross-chann ...
- Search: From Algorithms To Artificial IntelligenceKantar's Millward Brown published a set of predictions Wednesday. Most are expect ...
- Forrester: Google Contributes Nearly 30% To Online Advertising Growth In Q3Global online advertising revenue growth reached 29.6% in Q3 2017, after remaini ...
- AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad FraudNefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsor ...
- 'Popular Science' Redesigns, Ups ClarityVerticals are now displayed on a sticky horizontal navigation bar, and spl ...
- Simulmedia Gets Oracle Cloud Data For TV Ad Targeting Simulmedia said it entered into a deal to use data about consum ...
- iQ Media Launches Metrics Solution For Events SponsorshipsiQ Media launched on Wednesday a new sponsorship measurement solution, offering partne ...
- Mobile Agency Of The Year: The Media KitchenIn 2014, MediaPost named The Media Kitchen our "Search (Programmatic) Agency ...
- What's Your Google Comfort Level?Responding to a question about why HP.com trusts Google with collecting a ...
- Cydersoft Bolsters Fraud Detection Product Line With Real-Time CapabilitiesCydersoft, a mobile video advertising firm, announced on Friday the release ...
