- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Research Intelligencer, - Thursday, December 16, 2021
Managing campaigns now takes an average of nine types of software ...
- Buying Biden: Politics Is About To Eat The Internet
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Most money will be going into video because it is the be ...
- Inventing An Audience: Lionsgate Hunts For The New Moviegoer
Show Daily, Nina Lentini - Wednesday, August 26, 2020
When COVID closed movie theaters, Lionsgate quickly pivoted to premium video ...
- Identity As A Strategy: Planning The Cookie-less Future
Show Daily, Nina Lentini - Wednesday, August 26, 2020
Two months ago, Freddie Liversidge (bottom left), got married ... and he ...
- Buying Biden: Politics Is About To Eat The Internet
Show Daily, Nina Lentini - Tuesday, August 25, 2020
Most money will be going into video because it is the be ...
- Rethinking Relevance, Messaging And Context Beyond The Crisis
Show Daily, Nina Lentini - Tuesday, August 25, 2020
How do you plan when media, consumer patterns, the economy itself a ...
- Case Study: The Method Is The Message
Show Daily, Nina Lentini - Tuesday, August 25, 2020
Joybird's Eric Tsai recommended looking at the strengths versus the weaknesses with ...
- Amazon Experts Discuss The Wild Ride
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
"Attribution is challenging, especially when trying to tie back to other channel ...
- HP Brings Programmatic In-house For Several Reasons
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
The new internal team is comprised of 100 people. In four month ...
- TechStyle's Programmatic Value: Time & Depth Of Data
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
And, its buying strategy involves "trying to debunk [the idea] that programmat ...
- Move To 1:1 Marketing Pays Off For Haven Life
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
After several false starts, including a bit of spray and pray, Hav ...
- T-Mobile Is Building The Customer Experience Stack
Show Daily: Videos, Nina Lentini - Thursday, September 5, 2019
Kellie Keehr, Sr. Manager, AdTech & Platforms, T-Mobile, explains how the bra ...
- 3DayBlinds, Data & The Lincoln Memorial
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
There may be myriad ways of looking at your data but D ...
- Panelists To Vendors: Please, Be Transparent
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
"It's like going to buy a suit," said Ben Hovaness, Managing Directo ...
- Companies Take Various Approaches To First-party Data
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
Nick Martucci, Director of Marketing, Westgate Resorts, talks about the use ...
- Mall Of America Doubles Visit Rate Percentage Benchmark
The MediaPost Cases, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...
- Case Study: Magnetizing The Mall Of America
Show Daily, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...
- OTT Dominates Digital Video Ad Views
Television News Daily, Wayne Friedman - Thursday, September 20, 2018
OTT platforms comprise 41% of all digital video advertising views, the highe ...
- Nordstrom's Evan Barocas On Targeting The Post-Channel Customer
Show Daily, Nina Lentini - Friday, August 24, 2018
Consumers don’t think in channels. They just know how they want ...
- Pabst Using Digital, Data To Reach A New American Beer Drinker
Show Daily, Nina Lentini - Thursday, August 23, 2018
Jillian Davis, director, marketing technology, Pabst Brewing Co.; Trisha Stecker, director, chann ...
- Digital Execs Shift Time/Attention To New Programmatic Ad Formats
RTBlog, Joe Mandese - Monday, February 26, 2018
Programmatic media-buying for emerging formats -- and the related issues involving cross-chann ...
- Search: From Algorithms To Artificial Intelligence
Search & Performance Insider, Laurie Sullivan - Wednesday, December 20, 2017
Kantar's Millward Brown published a set of predictions Wednesday. Most are expect ...
- Forrester: Google Contributes Nearly 30% To Online Advertising Growth In Q3
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Global online advertising revenue growth reached 29.6% in Q3 2017, after remaini ...
- AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad Fraud
Digital News Daily, Joe Mandese - Thursday, December 7, 2017
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsor ...
- 'Popular Science' Redesigns, Ups Clarity
Publishers Daily, Sara Guaglione - Wednesday, October 4, 2017
Verticals are now displayed on a sticky horizontal navigation bar, and spl ...
- Simulmedia Gets Oracle Cloud Data For TV Ad Targeting
Around the Net in Real-Time, Tobi Elkin - Friday, April 14, 2017
Simulmedia said it entered into a deal to use data about consum ...
- iQ Media Launches Metrics Solution For Events Sponsorships
Real-Time Daily, Philip Rosenstein - Wednesday, March 22, 2017
iQ Media launched on Wednesday a new sponsorship measurement solution, offering partne ...
- Mobile Agency Of The Year: The Media Kitchen
Agency of the Year, Joe Mandese - Friday, December 30, 2016
In 2014, MediaPost named The Media Kitchen our "Search (Programmatic) Agency ...
- What's Your Google Comfort Level?
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Responding to a question about why HP.com trusts Google with collecting a ...
- Cydersoft Bolsters Fraud Detection Product Line With Real-Time Capabilities
Real-Time Daily, Philip Rosenstein - Friday, September 16, 2016
Cydersoft, a mobile video advertising firm, announced on Friday the release ...