Tag results for "mpprogrammatic"
- Google Announces Next-Gen Universal App Campaign, New Video Ad FormatsGoogle released the next generation of Universal App Campaigns along with ...
- Media Metrics Publishers Can't Do WithoutAdvertiser-side companies have better tools to understand video inventory than publishers d ...
- AdTheorent Partners With Celtra To Optimize Cross-Device Trolli Brand CampaignAdTheorent, a predictive targeting digital ad network, announced Monday the results ...
- Agencies Need To Do A Better Job Of Integrating Cross-Device TargetingBrands need to leverage deterministic and probabilistic models to do cross-device targetin ...
- Agencies: Programmatic Still Pre-Post-WebFor all the talk about the impact of programmatic media buying ...
- Buying Sleep: It Takes Time -- When You're AwakeEveryone sleeps daily -- but everyone doesn’t buy a mattress regularly. ...
- Jeff Liang Has A Sense Where Targeting Is Going Next: SensorsSpeaking at the Programmatic Insider Summit Tuesday, Assembly Chief Digital Officer Je ...
- Centralized Buying Key To Cross-Channel SuccessTargeting and reaching users on whichever device they may be on ...
- Buying Sleep: It Takes Time -- When You're AwakeEveryone sleeps daily -- but everyone doesn’t buy a mattress regularly. ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying StrategiesThe problem of advertising fraud has found a thoughtful opponent in t ...
- Viewability: It's All In The Eye Of The Beholder (And How Long It Remains On The Screen)IPG Media Lab Vice President-Consumer Research Strategy Kara Manatt presented some counterintuiti ...
- Jeff Liang Has A Sense Where Targeting Is Going Next: SensorsSpeaking during a keynote conversation with Real-Time Daily Editor Tobi Elkin th ...
- The meaning of last names? A lot for Ancestry.comAdvertising messaging in driving consumers to a deeper purchase commitment wasn’t complete ...
- Is Mobile Programmatic Poised To Take Off In APAC?Twitter's MoPub indicates that while mobile programmatic advertising has been relatively sl ...
- Google Releases Numbers On Programmatic Direct Deals: Mobile SkyrocketsThe number of Programmatic Direct deals on DoubleClick AdExchange tripled in 201 ...
- IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive GrowthIn 2015, the U.S. interactive ad revenue reached $59.6 billion in 201 ...
- Rocket Fuel's Programmatic Platform Ties In Merkle DataRocket Fuel said Wednesday that Merkle’s DataSource is now available through i ...
- Apple Gifts iAd To PublishersAfter six years of running the mobile advertising platform iAd, reports sugge ...
- GlaxoSmithKline Working On Direct-To-Consumer Ecommerce StrategyGlaxoSmithKline plans to launch an ecommerce strategy that will enable the glob ...
- Why Ad Blockers Are Great For Madison AvenueAd blockers are the best thing to happen to Madison Avenue sin ...
- Driving Mobile 'With Dynamic Creative'What does an effective mobile media buy look like? Alan Smith, chi ...
- Addressable TV: More Excitement Than Digital Targeting? While programmatic media efforts continue to grow for many marketers, one financi ...
- Are Viewability Standards The Problem?When it comes to viewability, "standards are the problem," according to Gr ...
- Making Sense Of Programmatic TVWhen it comes to today's TV buys, Magna Global is measuring performan ...
- EU Programmatic Market Jumped 70.5% In 2014According to new data released Wednesday by IAB Europe, the European programmat ...
- Quantcast Uses Search Data To Forecast Intent, Target Display And Video AdsQuantcast has expanded the use of search data to assist marketers ...
- Advances In Data-Driven TV Opening Doors Both Big And SmallNew doors are opening in the TV space thanks to data-driven ...
- Where Humans Have A Leg Up On Ad Tech"Machines do what they are told," said Chris Schroeder, senior manager, analyti ...
- Smartypant Clay Nichols Unveils New Acronym: CPG (It's Pretty Sticky)It stands for cost-per-gummy and it most likely is a niche metr ...
- Combative attribution models -- to create a better model.Speaking at MediaPost’s Programmatic Insider Summit, Morgan Vawter, programmatic marketing & da ...
