- Combative attribution models -- to create a better model.
Show Daily, Wayne Friedman - Wednesday, August 19, 2015
Speaking at MediaPost’s Programmatic Insider Summit, Morgan Vawter, programmatic marketing & da ...
- Is Programmatic Display Getting A Fair Shake In Your Attribution Models?
Show Daily, Joe Mandese - Wednesday, August 19, 2015
If you're not a programmatic (or an attribution modeling) geek, you c ...
- Clorox Kills Germs, Click-throughs Too
Real-Time Daily, Joe Mandese - Tuesday, August 18, 2015
For a company whose brands are premised on getting rid of unhealt ...
- Black Box Cash Cows On The Verge Of Extinction (Mixed Metaphors Next)
Real-Time Daily, Joe Mandese - Monday, August 17, 2015
The third-party sound bite that got the biggest ovation during Steve Minichini ...
- The Cross-Device Conundrum
Real-Time Daily, Tyler Loechner - Monday, August 17, 2015
Cross-device advertising is a dream for many marketers, but difficulties in measureme ...
- Steve Minichini + Taylor Swift = Who Woulda Thought?
Show Daily, Joe Mandese - Monday, August 17, 2015
Steve Minichini kicked off the Programmatic Insider Summit in Lake Tahoe ...
- Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
Show Daily, Joe Mandese - Monday, August 17, 2015
Don't expect the video/TV marketplace to evolve into the kind of open ...
- Lackluster Mobile Installs? Ad Retargeting is an Answer
Show Daily, Wayne Friedman - Monday, August 17, 2015
Use of mobile apps can be fleeting — and a continued proble ...
- Less Than Half Of UK Display Ads Are Viewable
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
Less than half (49%) of online ads served in the UK m ...
- The Not-So-Common Currency for TV & Video
Show Daily, Wayne Friedman - Thursday, May 21, 2015
Looking for a common currency for TV and video platforms? Not ...
- Fraud is holding back programmatic: Better ROI needed for future
Show Daily, Wayne Friedman - Wednesday, May 20, 2015
Fraud has been a major issue as to why programmatic spending didn&rsquo ...
- RetailMeNot, Swirl Partner for Big Beaconing at Retail
MobileShopTalk, Chuck Martin - Wednesday, May 6, 2015
The door to beaconing just swung open a lot wider. The mega-digital-offe ...
- 76% of Brand Marketers Favor Programmatic; Only 27% Buying
Research Brief, Jack Loechner - Tuesday, April 7, 2015
76% of brand marketers consider programmatic buying an important development in t ...
- CMOs Focus More On Tech To Automate Media Decisions
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2015
Blake Cahill, global head of digital and social marketing at Philips, manag ...
- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
Real-Time Daily, Tyler Loechner, Joe Mandese - Thursday, March 26, 2015
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplac ...
- ESPN Planning To Roll Out A DMP
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Zachary Chapman, VP of digital and publisher sales at ESPN, told t ...
- Why Programmatic Creative Is Like Real Estate: Location, Location, Location
Real-Time Daily, Joe Mandese - Wednesday, March 25, 2015
You don't have to be a weatherman to know what the mo ...
- Private Exchanges And 'Velvet Rope' Access To Inventory
RTBlog, Tyler Loechner - Tuesday, March 24, 2015
An audience member at Tuesday's Programmatic Insider Summit in Scottsdale, AZ, to ...
- Human Gut vs. Machine Processing: Programmatic Has Flipped The Ratio
Show Daily, Tyler Loechner - Wednesday, March 25, 2015
Programmatic ad technologies have flipped the ratio as it relates to relian ...
- Getting The 'Geeks' And 'Cool Kids' Talking At Agencies
Show Daily, Tyler Loechner - Wednesday, March 25, 2015
How do you get the geeks (the analytics people) and cool ki ...
- Data-Driven TV Buying: Don't Overpromise
Show Daily, Tyler Loechner - Wednesday, March 25, 2015
"There is a great danger in overpromising at this point," stressed Jani ...
- Programmatic Branding 101: 'What Is Branding?'
Real-Time Daily, Joe Mandese - Tuesday, March 24, 2015
Programmatic Insider Summit "Branding" panel moderator Chris Wexler kicked the opening o ...
- Programmatic Insourcing: It's The New In-House Media-Buying
Real-Time Daily, Joe Mandese - Tuesday, March 24, 2015
Leave it to a senior Accenture executive to come up with ...
- DigitasLBi's Chung: Ultimately Everyone Will Be Programmatic Traders
Real-Time Daily, Joe Mandese - Tuesday, March 24, 2015
The so-called "programmatic direct" marketplace is disrupting relationships between agencies and publishe ...
- The Tao Of Gary Milner
RTBlog, Joe Mandese - Monday, March 23, 2015
The Lenovo digital marketing chief made a strong case against open R ...
- Programmatic Creative 101, Literally
Show Daily, Joe Mandese - Tuesday, March 24, 2015
Programmatic Insider Summit attendees kicked off Day Two by getting schooled ...
- Why Programmatic Creative Is Like Real Estate: Location, Location, Location
Show Daily, Joe Mandese - Tuesday, March 24, 2015
You don't have to be a weatherman to know what the mo ...
- Drilling Down On Verticalization, Or Not
Show Daily, Joe Mandese - Tuesday, March 24, 2015
Will the programmatic media and marketing industry move toward verticalization? Like a ...
- Private Parts, Open Conversation
Show Daily, Joe Mandese - Tuesday, March 24, 2015
The "private exchange" panel at the Programmatic Insider Summit got off ...
- Private Exchanges And 'Velvet Rope' Access To Inventory
Show Daily, Tyler Loechner - Tuesday, March 24, 2015
An audience member at Tuesday's Programmatic Insider Summit in Scottsdale, AZ, to ...