Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update to its annual global ad growth forecast, … Read the whole story

Despite the macroeconomic turbulence, a WPP Media report upgrades its US advertising projection this year to a gain of 5.6% to $404.7 billion. Read the whole story

Given the importance AI will play in WPP's selection of a new CEO, we asked some AIs who were optimum candidates. Four internal execs … Read the whole story

The e-commerce giant's model is only scalable up to a point, necessitating a pivot to more tailored strategies. Read the whole story

The company is uniting its property and digital platforms under a single brand vision. Read the whole story

Joan Lyall says agencies can "create something powerful by bringing creative and media closer." Read the whole story

Main idea anchoring the multicultural campaign: Hybrids save big on gas so people have more to spend on "life's little luxuries without breaking bank." Read the whole story

YouTube has coached its content moderators to prioritize "freedom of expression" in rule-breaking videos if they are likely to appeal to the "public interest," … Read the whole story

This is Atomic London's first work since becoming the brand's creative agency. Read the whole story