Retail Media Nears Turning Point, Forcing Retailers To Rethink Amazon-Like Playbooks
- by Robert Williams , June 9, 2025
Retail media is approaching a critical crossroads,
according to a report from eMarketer, one that will challenge
longstanding assumptions and force retailers to rethink their strategies in a slowing ad market.
While many retailers have attempted to replicate Amazon’s retail media success, the report warns that the e-commerce giant’s model …
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