by Steve McClellan
The appointment is another blow to WPP, which was the primary media incumbent. It's the company's third major account loss in recent months where … Read the whole story
by Fern Siegel
McKinney is take the Wildlife Conservation's message to seafood markets. Read the whole story
by Joe Mandese
PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as well as proprietary commerce media tech. Read the whole story
by Steve McClellan
It's not mascot Leo - it's a real lion, George, who's a sensation in wildlife circles. The company will aim to make George even … Read the whole story
by Joe Mandese
Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ's Sigma platform "at the strategic center" … Read the whole story
by Fern Siegel
Spots in English and Spanish celebrate the diversity of the brand's customer base. Read the whole story
by Fern Siegel
He will oversee business strategy for the agency's worldwide ops. Read the whole story
COMMENTARY
by Michael Lyons, Op-Ed Contributor
According to the latest Q1 2025 ANA Programmatic Transparency Benchmark, only 41% of programmatic budgets go to impressions that meet basic quality standards (non-IVT, … Read the whole story
COMMENTARY
by Brennan Nevada Johnson, Op-Ed Contributor
It's obvious that DEI is going through an evolution, and that most don't understand what DEI is. Brands that show up only when it's … Read the whole story
COMMENTARY
by Joe Mandese
"The economic pressures force brands to keep their heads down and just scramble to execute," says a respondent to the WFA's just-released "Risk Barometer," … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
If you start an ad agency right now, you can begin from a position of immediate strength with the same tools large holding companies … Read the whole story