The Coca-Cola Company has a new tagline: "For Everyone."

And the latest work — 15- and 30-second spots in English and Spanish — celebrates the diversity of the brand's customer base.

The creative by Cartwright, a WPP company, highlights the Coke packaging, old and new, noting its core product still resonates today. The work doesn't spotlight current beverages. Rather, it reflects the brand's longevity — and it's appeal to all.

“Coke stands alone as a brand that has the permission and heritage to take their can and product and turn it into conversation with its consumer. That is the essence of what we are capturing,” said Keith Cartwright, Chief Creative Officer of Cartwright.

The ad's voiceover and clean background, just containing different bottles and cans of coke, represent every kind of person. The unifying theme: Whoever you are,  there’s a Coke for you.

The Coca-Cola company's portfolio also includes Sprite, Fanta and Minute Maid, along with a wide range of still and sparkling beverages, such as Vitaminwater.

Founded in 2020, Carwright's client list includes P&G, Adidas, Disney, Uber and Blue Nile.