Commentary

Change Management, Client Empathy And The Future Of Agencies With Global CEO Of Allison Worldwide, Wendy Lund

Wendy Lund has built her career at the intersection of purpose and performance.

From nonprofit advocacy and agency leadership to serving as Chief Communications Officer during the spin-off of a 10,000-person women’s health company – in the middle of COVID – Wendy has led through some of the most complex transformations in healthcare.

In this episode of Brand Insider: BTS, Wendy shares what change management really requires, why agency culture can be uniquely powerful, how empathy makes better client partnerships, and what skill young women need to master in order to succeed (hint: it’s not perfection).

This is a conversation about leadership, momentum, and what it means to build an agency of the future. 

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