ELI Marketing has rebranded as
Assembli. The agency specializes in fan engagement, brand amplification and VIP hospitality experiences in sports.
Assembli also announced it is extending its 11-year partnership
with the College Football Playoff (CFP).
"After 30 very successful years as ELI Marketing, our rebrand reflects a sharper focus on creating unexpected, memorable experiences that connect
brands and audiences in unique and unexpected ways," Fontaine Swope, founder/president of Assembli told Agency Daily.
“Assembli was chosen because it represents
the culmination and process of many different ideas, details and talented people coming together to create something significant. It is uniquely spelled with an ‘i’ to represent the
creative perspective our team strives to bring to every project with eight ‘flames’ creating the title on the ‘i,’ giving a nod to the company’s (ELI Marketing) start
with the 1996 Olympic Games in Atlanta. The rebrand is our way of doubling down on the areas that we excel in most,” she added.
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Since the inception of the CFP in 2014,
Assembli has created fan engagements and premium experiences for various entities across the key weekend. Among its successes, CFP Fan Central, which Assembli expanded to record attendance in 2025,
hosting more than 70,000 fans across three days.
Assembli's client work, which counts activations, pop-ups and brand stunts as part of its creative, includes ESPN, BNY Mellon, Splash Bash
at NFL Draft.