It's not an exclusive arrangement but for now, WPP said the collaboration gives its teams early access to the social media company's content-focused AI-driven … Read the whole story
The expansion includes the international launch of Dentsu anime solutions, the expansion of Dentsu Sports Analytics into MENA, and the growth of dentsu Sports … Read the whole story
The campaign runs in out-of-home and radio placements in select markets, Read the whole story
Boyd's online casino gaming includes ResortsCasino.com and Stardust Online Casino. Read the whole story
The Project Management Institute will be at Cannes armed with its survey findings to talk up the important roles that project managers play in … Read the whole story
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No Problem Co-Founder Dan Gearing writes about the benefits of building a "people first"-focused agency Read the whole story
Chrysler Brand CEO Christine Feuell says she has become accustomed to fielding questions about the brand's viability. "It's like whack-a-mole," she tells "Marketing Daily." Read the whole story
The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly from its last quarterly update in March. Read the whole story
- COMMENTARY
Principal buying is a betrayal. It moves the agency-client relationship from a trusted partnership into a minefield full of conflicts of interest. Read the whole story
COMMENTARY"Upbeat, feel-good music, vibrant summer visuals tapped into the 'thirsty' emotion" for top-performing Starbucks ad, per iSpot. Read the whole story
The Seattle-based brand has a following among keto enthusiasts and biohackers. Read the whole story
An eight-year agency vet, Jas Dhami was previously vice president, sport. Read the whole story
