by Steve McClellan
Ogilvy Group Global CEO Devika Bulchandani is being appointed COO of WPP and Laurent Ezekiel is succeeding her as CEO of Ogilvy Group. He … Read the whole story
by Steve McClellan
The company said the new effort is designed to connect with young athletes, "where they are," and reposition "greatness as a choice, not an … Read the whole story
by Steve McClellan
Barrett will oversee agency operations, growth, new business, client services, and innovation, reporting to Head of Global Business and CEO Steve Jun. Read the whole story
by Fern Siegel
The campaign adopts a psychological approach between indulgence and health. Read the whole story
by Fern Siegel
Wolff Olins's rebrand begins with an updated logo and symbol. Read the whole story
by Fern Siegel
Ogilvy's new creative extends 2022's "Let's create" campaign. Read the whole story
by Tanya Gazdik
A mix of live-action, CGI and generative AI tools, the 60-second spot feels like a music video, with fans of all 32 teams depicted … Read the whole story
by Tanya Gazdik
The car is shown blowing past a sign that says Tucson is 430 miles, a nod toward the Lucid Gravity's impressive electric range. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There is no breakup of Google's businesses, not even into separate subsidiaries. Read the whole story
COMMENTARY
by Kate Dohaney
AI and automation are not coming for our jobs, they're coming for our inefficiencies. Read the whole story