Saint James has officially selected January Digital as its digital media agency. 

The agency won the account after a competitive review. However, it first led the brand’s paid media strategy earlier this year, executing a full-funnel approach across Amazon, Instacart, Meta, TikTok and Google.

In the first two months, the company reports the work delivered a 65% increase in Return on Ad Spend.

Brad Neumann, CEO of Saint James, said: “January Digital brings expertise in growing brands across every digital touchpoint, enabling us to take a refreshing, holistic approach. Their strategic support ensures we’re not only maximizing performance today, but building a foundation for sustainable, long-term success.”

The agency is charged with helping the beverage company reach more customers and enhance its digital and retail awareness.

Vic Drabicky, CEO of January Digital, called the alliance an “incredibly successful partnership.”