by Laurie Sullivan
Matt Seiler, a leader in performance-based compensation and automation, has joined the board of full-service performance marketing agency Converge. Read the whole story
by Steve McClellan
He will lead agency relationship efforts in a bid to drive ad revenue growth and adoption of its ad solutions like the video display … Read the whole story
by Steve McClellan
The announcement follows last week's news that longtime Goodby president Leslie Barrett has joined Innocean USA as president. Read the whole story
by Fern Siegel
Davis will handle growth strategy and marketing across the full Atomic Orbit. Read the whole story
by Fern Siegel
The spot is narrated by Ernie Johnson, Jr., a renowned sportscaster for TNT Sports. Read the whole story
by Fern Siegel
Tombras' latest spot for the candy brand takes another jab at dating. Read the whole story
by Steve McClellan
That's according to WPP Media, which has issued an updated report on trends driving that ad industry over the next five years. Read the whole story
by Steve McClellan
The role is new. In addition to overseeing 160over90, Henchman will be responsible for WME's brand representation business. Read the whole story
by Tanya Gazdik
The effort is more than a new tagline, says Ford CMO Lisa Materazzo, who calls it "an evolution, not a revolution." Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Why did Nike decide to literally question their iconic tagline? Read the whole story