Roblox has appointed Mike Schoelch to the new role of head of agency partnerships, within its global brand partnerships and advertising division. He will lead agency relationship efforts in a bid to drive ad revenue growth and adoption of its ad solutions like the video display ad business that the company unveiled in 2024. The company says ads are served to users aged 13 and up.  

Earlier this year Roblox announced a Rewarded Video ads program available for brands and agencies to buy programmatically via Google’s advertising solutions and direct buying. 

Schoelch was previously head of agency and brand partnerships at Unity Grow Programmatic Solutions. He reports to Stephanie Latham, vice president, global brand partnerships.  

The online game platform reported an “insignificant amount” of advertising revenue in its 2024 annual report but hopes to make advertising a significant revenue stream in the future. The company currently doesn’t break out ad revenue in its financials and declined to provide projections for this year or 2026.   

It spent an estimated $45 million on advertising last year according to its annual report.