Mad Blog
by Barbara Lippert, Columnist
The 77th Emmy Awards, hosted by first-timer Nate Bargatze, started off promisingly. But in short order, the broadcast honoring TV itself disrupted the signal. Read the whole story
by Steve McClellan
He succeeds Aaron Kwittken who left earlier this month for a new role at FGS Global, the strategic communications firm that WPP sold to … Read the whole story
by Fern Siegel
Their duties include branding new AI products and aiding the strategic growth of clients. Read the whole story
by Steve McClellan
Christina Stoddard is named executive vice president, head of strategy, and Ayesha Walawalker is the new chief strategy officer for Havas Lynx UK. Read the whole story
by Fern Siegel
The "Wedding Crashers" duo star in ongoing spots throughout the football season. Read the whole story
by Fern Siegel
Ammirato is charged with expanding the consultancy's offers in design, governance and measurement. Read the whole story
by Steve McClellan
The company has named Alberto Canteli to the newly established role of exexcutive chairman Havas Africa, following last year's elevation of Provit Chemmani to … Read the whole story
by Wayne Friedman
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ad categories, particularly among streaming/CTV platforms, according to analysis by Guideline, a media … Read the whole story

COMMENTARY
by Joe Mandese
Listen to my conversation with MRM's Nicolas Guzman on why the Interpublic shop is launching an "AI Relationship Management" practice and how it relates … Read the whole story