• by Fern Siegel , Yesterday

Ren Rigby has been selected as R/GA's first global Chief Brand Officer. Rigby rejoins the agency after serving as global head, design in 2021. They were previously at Proto, the innovation consultancy.

The new hire reports to Tiffany Rolfe, chair/global CCO at R/GA. Their duties include branding new AI products and aiding the strategic growth of the agency's clients.

Rolfe called Rigby “one of the most inspirational and awarded multidisciplinary design leaders in our industry.”

Prior to founding Proto, Rigby co-founded the Business Transformation offering and served as the global head of brand for R/GA, leading projects for Nike, Google, Shopify and Pepsico. Previous agency experience includes The Chase Creative Consultants, Pentagram London, True North and Landor.

“Coming back to R/GA feels like coming home. For over four decades, R/GA has turned technological change into cultural breakthroughs that matter to people,” said Rigby.

R/GA's client work includes Stone Island, Google Android, Verizon and Moncler.