by Steve McClellan
The UK company is the second major consumer healthcare company this week to announce a reshuffling of its agency lineup following Bayer's decision to … Read the whole story
by Fern Siegel
Goodby, Silverstein & Partners positions Xfinity as a key to unlocking wonder. Read the whole story
by Steve McClellan
The firm has multiple incumbents including Publicis Media and UM on the media side and FCB and BBDO on the creative side. Read the whole story
by Fern Siegel
Creative agency Mother LA enlisted four celebrities to produce the cinematic spot. Read the whole story
-
by Fern Siegel
Roxanne White was named senior creative director and Brantley Doyle as senior director of project management. Read the whole story
by Steve McClellan
Estimated spending is $750 million, per COMvergence. Brands within the division include Bayer Aspirin, Bepanthen, Claritin, Canesten and more. Read the whole story
by Laurie Sullivan
The update to AI Mode moves advertising and marketing into a more visual era of search and makes it easier to ask longer, more … Read the whole story
by Colin Kirkland
Travel Ads is a catalog-based advertising format designed to enable travel brands to "automatically promote their hotels, flights, and destinations" using personalized creative, according … Read the whole story
by Sarah Mahoney
Paltrow and Martin show off the new collection, and riff on intergenerational closet-raiding. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In the '60s, the future was going to be a utopian place filled with flying jet cars, benign robots, and gleaming, sexy white curves … Read the whole story