Investor The Riverside Company will become majority owner and Impact XM CEO Jared Pollacco will lead the combined company. Jack Morton CEO Craig Millon … Read the whole story

The new work launches ahead of the Winter Olympic and Paralympic games. Read the whole story

Subway's new menu pushes more for less. Read the whole story

The agency sought Tangible's strategic and design expertise. Read the whole story

That's the way many media agencies see it, according to new research from ID Comms, which just released some headline findings from its forthcoming … Read the whole story

The agency also said it strengthens its ability to help U.S. and global brands scale retail media performance across international markets. Read the whole story

OpenAI has started offering a small group of advertisers the ability to run ads across ChatGPT with a budget commitment of $1 million each. Read the whole story

The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print. Read the whole story

Next week, Threads will officially begin rolling out ads to all users across the globe. The announcement states that users can expect the same … Read the whole story

The ad marks Peyton Manning's fourth, Post Malone's fifth, and Shane Gillis' second Super Bowl commercial for Bud Light. Read the whole story

The modular campaign will allow key creative content to be mixed and shared across Honda channels and campaign verticals. Read the whole story

Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever … Read the whole story

The American portfolio includes Rocket, Lagunitas Brewing Company and Autodesk. Read the whole story