With the new setup, all of the holding company's production teams will operate on a single platform driven by WPP Open's production technology and … Read the whole story

The new division connects creator marketing to measurable results. Read the whole story

It works by connecting live firm reputation metrics to over three decades of corporate ranking data from The Harris Poll's Reputational Quotient framework and … Read the whole story

Creative work for both spans digital, social, OOH and additional channels. Read the whole story

In addition to full time ad staff, the Austin location will include a content production team within its 8,400-square-foot studio space. Mexico City will … Read the whole story

To be considered, the campaigns or activations must have broken between Jan. 1, 2025 and Jan. 31, 2026. Read the whole story

Roughly 40 percent of media buyers now view retail media as a full-funnel solution, according to survey data. Read the whole story

Microsoft's Clarity has released a way to identify patterns that show how AI crawlers, search bots, and automated agents interact with web content long … Read the whole story

If I have one complaint about the IAE's new "AI era" principles for ad ethics, it's that they fail to address the ethics of … Read the whole story

Raisin Bran, Instacart, Hellmann's and Liquid I.V. tip their hand as Game Day nears. Read the whole story

The campaign rolls put this spring across paid and organic social channels. Read the whole story