Two Stagwell companies—The Harris Poll and The Marketing Cloud’s HarrisQuest—have teamed up to launch a real-time reputation intelligence platform called QuestRQ.  

The platform provides client firms with real-time reputation intelligence across more than 300 major companies in 22 countries.  

There are a number of reputation indexes in the marketplace including Harris Poll's Reputation Quotient.   

The company says it is the real-time aspect of QuestRQ that’s a differentiator.  

It works by connecting live firm reputation metrics like trust, admiration, esteem, cultural relevance and more than three decades of corporate ranking data from The Harris Poll’s Reputational Quotient framework and HarrisQuest brand tracking.   

“Reputation has become one of the most valuable forms of currency a business can have—yet too many leaders are still relying on annual data to manage it,” stated Wendy Salomon, managing director of reputation at The Harris Poll. “With Harris QuestRQ, we’ve taken decades of reputation science and rebuilt it for the pace and complexity of today’s world.”