by Steve McClellan
Horizon and PurposeBuilt first started working together in 2024 on products including Green Gobbler. According to the agency, as media AOR, Horizon will deliver … Read the whole story
by Fern Siegel
It's the first new logo and brand platform in 15 years. Read the whole story
by Fern Siegel
She will lead new-business efforts and refine strategy for the agency. Read the whole story
by Fern Siegel
The new name rebrands the former American Student Assistance. Read the whole story
by Steve McClellan
Previously, Suarez spent 16 years in top management posts at IPG Mediabrands, including a two-year stint as global CEO at UM. Read the whole story
by Steve McClellan
Noble West will lead all elements of Ocean Mist Farms' marketing efforts across its line of more than 27 fresh produce crops and products. Read the whole story
by Steve McClellan
The agency, which initially targeted SMBs, is now going after larger so-called "enterprise" clients and promising them "entrepreneurial speed and agility." Read the whole story
COMMENTARY
by Matt O'Mara, Op-Ed Contributor
Sports marketing opportunities are more varied than ever before. But capitalizing on them requires more than chasing trends. It requires a disciplined process - … Read the whole story
by Les Luchter
The two actresses star in a disease-screening awareness spot for early detection of possible kidney damage. Read the whole story
by Colin Kirkland
X's "Brand Ranx" is designed to showcase the real-time rankings of Super Bowl ads, with xAI's LLM Grok tracking "the most talked-about ads across … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
An AI voicebot confirmed it was an AI, and then provided excellent customer support, answering my questions and doing what I asked it to … Read the whole story
COMMENTARY
by Joe Mandese
The consensus of reputable ad industry forecast sources increased 1.6 points to an average projected growth of 8.8% for 2026. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Tariffs were mentioned in 75% of political emails, Omnisend reports. Read the whole story