VaynerX today took the wraps off rebranded social-first agency ChukMedia, the new name of five-year-old agency The Sasha Group. 

The agency, which initially targeted SMBs, is now going after larger so-called “enterprise” clients and promising them “entrepreneurial speed and agility.” 

The company has also hired Mark Rolland to run the shop as president. He succeeds Matt Garcia who remains with Vayner in an undisclosed position. Rolland was previously vice president, business development-global advertisers at The Trade Desk. 

Earlier he spent eight years at Meta (director/group lead-global clients & categories) and before that 15 years at Saatchi & Saatchi where among other duties he oversaw the P&G global fabric care and Duracell accounts. 

“We bring challenger speed to enterprise scale helping big brands move with entrepreneurial agility and a social-first mindset,” stated Rolland.   

Clients include Subway and Hellman’s.