by Steve McClellan
The partnership with Magic Johnson Enterprises will span all of PCM's activities including Publicis Sports, which the holding company has bulked up in recent … Read the whole story
by Steve McClellan
The remit includes the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific and Latin America. Read the whole story
by Fern Siegel
Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 years of experience in advertising, performance marketing, gaming and global brand strategy. Read the whole story
by Fern Siegel
Which is first: the chicken or egg? Read the whole story
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by Fern Siegel
In BarkleyOKRP's spot, the failed joke nets John Leonard a lifetime of free flights. Read the whole story
by Steve McClellan
Berentson was previously managing director at Stagwell's Code and Theory for a decade and where he is credited with helping build the agency into … Read the whole story
by Steve McClellan
The resort complex has unveiled a repositioning campaign,"This Changes Everything," that debuts in the Super Bowl. Read the whole story
COMMENTARY
by Keith Turco, Op-Ed Contributor
This will likely be the most expensive month in advertising history. Yet while consumer brands shell out between $8 to $10 million for a … Read the whole story
by Les Luchter
The pharma company enters the Super Bowl with a :90 spot starring celebs including Danielle Brooks for the groundbreaking Wegovy weight-loss pill. Read the whole story
by Teresa Buyikian
Footballers Tyrod Taylor and D'Andre Swift promote what the chain calls the Taylor & Swift Halftime Feast, including DQ's new Chicken Strip Party Platters. Read the whole story
by Laurie Sullivan
Google will launch a major storytelling blitz for Gemini in a Super Bowl ad as part of a campaign spanning TV, online video, social, … Read the whole story