by Steve McClellan
The firm reiterated that it expects a first half organic revenue decline in the mid-to-high single digits for the first half of 2026 "with … Read the whole story
by Fern Siegel
He will lead the agency's creative and health practices. Read the whole story
by Fern Siegel
The latest "Make it a Cocktail" creative runs across OLV and paid social. Read the whole story
by Fern Siegel
The new editorial unit believes critical thinking is a superpower. Read the whole story
by Steve McClellan
Charter clients of the new agency include Ulta Beauty, Mrs. Meyer's Clean Day, Method and PetSmart. Read the whole story
by Steve McClellan
She succeeds founding CEO Lynnwood Bibbens, who is shifting to the new role of founder/executive chair. Read the whole story
by Rob Williams
MIAMI BEACH, FL -- The beverage giant's new model required more flexibility by channel, message and audience. Read the whole story
by Rob Williams
MIAMI BEACH, FL -- Media buying is shifting from a narrow focus on low CPMs and scale toward a more demanding view of supply … Read the whole story
by Teresa Buyikian
State boasts the highest concentration of certified International Dark Sky Places in the world, showcasing starry nights protected by light pollution policies, Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
ChatGPT has begun serving ads to non-logged in users, expanding available inventory and brands' targeting options. But pricing models for traditional ad services may … Read the whole story
COMMENTARY
by Jon Crowley
The recipe for attention isn't being insightful. It's information, ideas, imagery that change people's minds. Read the whole story