• by Fern Siegel , Yesterday

Spring is here and to get customers in the spirit, On The Rocks is produced another iteration of its “Make it a Cocktail”  brand campaign.

The creative is by Johannes Leonardo and runs across OLV and paid social. The spot highlights two new ready-to-drink expressions: Passion Fruit Margarita and Sparkling Watermelon Margarita, both crafted with Hornitos tequila.

This next phase of “Make it a Cocktail” focuses on both bottles and cans, illustrating how the brand can turn any moment into an impromtu party.

“Margarita season is a state of mind and these two new cocktails are made to take you there,” said On The Rocks Global Ambassador and mixologist Joaquín Simó, who created both drinks.

“Passion fruit cocktails are popular at the bar right now, as people look to expand their palates and riff on their favorite classic cocktails. It's all about capturing the essence of this delicious, tropical fruit — striking that ideal balance of tart and sweet that makes margaritas so easy to love,” he added.

The Bacardi Cocktail Trends Report in November 2025 predicted margaritas would be the top cocktail in 2026. One trend in GenZ, younger millennial demos: Daytime drinking now revolves around spritz culture, mood-based cocktails, and small serves that tap into the sweet treat economy.

On The Rocks Bartender Created Cocktails, founded in 2015, is owned by liquor giant Suntory Global Spirits, which also owns Knob Creek, Jim Beam, Effen vodka and Cruzan rum.

Johannes Leonardo's client work includes Adidas, Oscar Mayer and Volkswagen.