MoBlog
by Mark Walsh
Starbucks and the iPhone seem like a natural pairing, like espresso and biscotti, but so far the ubiquitous coffee chain has yet to release its own iPhone app. But the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
There are few sure things about the future of mobile marketing. The long-term effectiveness of micro-banners, 2D scan codes, branded apps, SMS interactivity, near-field … Read the whole story
by Aaron Baar
"This is how we're making the marketplace mobile," Jain says. "This is how we envision we can bridge the online and offline worlds." Though … Read the whole story
by Karlene Lukovitz
Humorous commercials from Mendelsohn|Zien Advertising -- some with a "man on the street" format in which people are asked to sample and rename the … Read the whole story
by Wayne Friedman
Financially strapped, Ion Media Networks says it is one of the first broadcasters to distribute three TV technologies in one broadcast stream. Read the whole story
by Wendy Davis
A recent court ruling stating that sending text message ads can violate a federal consumer protection law has spurred mobile marketers to form a … Read the whole story