MoBlog
You can't accuse Forrester Research of being overly effusive about mobile marketing. In its latest interactive forecast, the firm describes mobile as "one of the most anticipated, least adopted interactive … Read the whole story
Would you buy a Kindle ebook reader from Amazon if you received a free, ad-supported version of a book for each physical copy purchased? … Read the whole story
- COMMENTARY
It's hard not to love the Absolut Vodka Drinkspiration branded app that just launched on the iPhone late last week and will appear on … Read the whole story
Consumers who viewed an Ace Hardware mobile campaign in the week leading up to Memorial Day were 30% more likely to have visited an … Read the whole story
The Ace campaign handled by Horizon Media was aimed at driving people to Ace Hardware stores for Memorial Day sales on items including Adirondack … Read the whole story
Interactive marketing expenditures will reach $55 billion by 2015, accounting for 21% of all marketing spending, according to a new forecast released this morning … Read the whole story
