MoBlog
by Mark Walsh
Earlier this year, MySpace CEO Chris De Wolfe expressed big ambitions for the company's mobile business. Since then, De Wolfe has been replaced by Owen Van Natta and MySpace has … Read the whole story
COMMENTARY
by Kelly Samardak
I love mobile nerdery. I do. Of all emerging (yes, it's still emerging) channels of consumer engagement, this one is occupied by some of … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to AdMob, there are many similarities between iPhone and iPod touch users in the US, especially in the demographic makeup of each group … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
There are a handful of media types that seem to be struggling mightily to find their proper mobile form. Intuitively, we know that formats … Read the whole story
by Aaron Baar
"It's anecdotally and empirically evident," Chip Lister, managing director of market research company Data Development Worldwide, tells Marketing Daily. "There's too much of a … Read the whole story
by Mark Walsh
With education still seen as a key step to expanding mobile marketing, the Interactive Advertising Bureau Monday released its first primer on mobile media … Read the whole story
by Aaron Baar
But rather than supplanting the Internet as a go-to choice for banking, mobile banking is developing into a complementary channel for financial institutions, comScore's … Read the whole story
by Mark Walsh
Mobile banking has long been viewed as a golden opportunity for both wireless carriers and financial services companies. The rollout of 3G networks, growing … Read the whole story
by Mark Walsh
If brands want to better align online and mobile marketing efforts, comparing and contrasting campaign results is key. To that end, mobile ad network … Read the whole story