MoBlog
by Mark Walsh
A new app promises to turn your iPhone into a GPS device but it will cost you $99.99--just $99 more than the typical paid iPhone app. (And the amount as … Read the whole story
by Mark Walsh
What will mobile advertising look like in 2020? A new report from OgilvyOne and messaging company Acision predicts that mobile advertising in 11 years … Read the whole story
by Aaron Baar
The text-messaging program is only one of several marketing elements AT&T has unveiled in its sixth year of sponsorship, however. The company has also … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Transpera and InsightExpress, announced a consumer research survey of consumers' reactions and feedback to mobile video advertising, which finds that avid mobile video users … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As the platform lurches forward, the unevenness of the mobile ad experience often comes in the all-important landing page. It seems to me that … Read the whole story
by Laurie Sullivan
Abid Atilay, CIO at Cepmaster, a software application developer in Istanbul, Turkey, supporting telecom carriers, came to Search Engine Strategies in San Jose, Calif. … Read the whole story
by Aaron Baar
HP is heavily promoting the program with several marketing elements, such as a takeover of MTV.com (where people can enter their own declarations without … Read the whole story
by Mark Walsh
Underscoring the growing number of so-called cord cutters, Scarborough Research said it will start including cell phone-only users in samples for its local market … Read the whole story