Mobile may not yet have its own promotional Week in New York, but the industry is crashing Advertising Week this year with its own one-day event. Sponsored by Jumptap, Admob, … Read the whole story
The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans are invited to "virtually" play against tennis pros Sam Querrey or Caroline Wozniacki … Read the whole story
After months of controversy surrounding wireless companies, the Federal Communications Commission voted unanimously on Thursday to launch a wide-ranging probe of the wireless industry. … Read the whole story
Bruce Goerlich, a long-time Madison Avenue media research guru who most recently was the top researcher within Publicis' ZenithOptimedia Group, has landed as Chief … Read the whole story
"You need a vacation, Dad," says my daughter. "Knock it off or I will write about you in the next column," I reply. "Fine," … Read the whole story
A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, … Read the whole story
Behavioral targeting may no longer mean that the advertiser buys media armed with a browser-based cookie and a pixel tag. It appears that public … Read the whole story
The small New York firm is using a digital idea that is big in Japan to get people engaged in a lighthearted way with … Read the whole story