MoBlog
by Mark Walsh
Credit the iPhone with not only rescuing mobile advertising but for helping to prop up the battered ad industry itself. Among all product categories that spent at least $200 million … Read the whole story
by Tanya Gazdik
The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans are invited to "virtually" play against tennis pros Sam Querrey or Caroline Wozniacki … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"What is it?" my partner asked as we stood this weekend before a large puke-green movie poster with only a single graphic, a big … Read the whole story
-
by Mark Walsh
A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, … Read the whole story
by Laurie Sullivan
Behavioral targeting may no longer mean that the advertiser buys media armed with a browser-based cookie and a pixel tag. It appears that public … Read the whole story