by Tanya Gazdik
The global campaign includes mobile iPhone and BlackBerry applications and games; interactive billboards; branded videos and commercials on Hulu; customizable Pandora radio stations; reverse … Read the whole story
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by Gavin O'Malley
Looking to sharpen its digital edge, Interpublic Group digital agency R/GA has appointed Liz Sivell as the new creative director of its London office, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The idea that mobile advertising will be the savior for most flagging businesses, including local TV stations and their flagging local TV newscasts, might … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Americans are increasing their overall media consumption, and media multi-tasking is part of the equation, according to new data from The Nielsen Company's most … Read the whole story
COMMENTARY
by Susan Marshall
As a marketer you have a lot of questions about teens; they have a lot of questions about your products as well as the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Despite all of the usual weird scrutiny that accompanies any Apple presentation, there were a few pieces from Wednesday's event that slipped under most … Read the whole story
by Erik Sass
Following the lead of flagship papers The Miami Herald and The Sacramento Bee, all 28 McClatchy Co.'s daily newspapers are joining the Associated Press … Read the whole story
by Laurie Sullivan
Mobile advertising keeps getting passed over by U.S. marketers, but a recent Search Engine Marketing Professional Organization (SEMPO) study might provide reasons to take … Read the whole story
by Mark Walsh
Aiming to revive its once formidable phone business, Motorola Thursday unveiled its long-awaited smartphone built on Google's Android open operating system at a splashy … Read the whole story
by Aaron Baar
According to Compete's quarterly "Smartphone Intelligence" survey, nearly one-third of all smartphone owners are comfortable or very comfortable receiving targeted marketing on their device. … Read the whole story
by Mark Walsh
With contact information for some 200 million U.S. adults, WhitePages is one of the largest people directories on the Web. With the Seattle-based company … Read the whole story
by Sarah Mahoney
While retailers have been slow to build m-commerce programs, it makes sense for those who serve teens. An estimated 71% of teens now own … Read the whole story
by Erik Sass
New studies bring both good and bad news for radio broadcasters, who have seen burgeoning interest in digital radio both online and via mobile … Read the whole story
by Erik Sass
Maybe a bad economy is driving people to drink. Over the last few months, two national newspapers and a leading consumer magazine have launched … Read the whole story
by Gavin O'Malley
Nokia on Friday said it acquired "certain assets" of "micro-social networking" start-up Plum Networks. Terms of the deal were not disclosed, but what could … Read the whole story