A report in the UK's Sunday Telegraph that Deutsche Telekom AG is considering buying Sprint Nextel sent the U.S. carrier's stock surging on Monday, up 11% this afternoon. Citing unnamed … Read the whole story
The global campaign includes mobile iPhone and BlackBerry applications and games; interactive billboards; branded videos and commercials on Hulu; customizable Pandora radio stations; reverse … Read the whole story
Looking to sharpen its digital edge, Interpublic Group digital agency R/GA has appointed Liz Sivell as the new creative director of its London office, … Read the whole story
The idea that mobile advertising will be the savior for most flagging businesses, including local TV stations and their flagging local TV newscasts, might … Read the whole story
Americans are increasing their overall media consumption, and media multi-tasking is part of the equation, according to new data from The Nielsen Company's most … Read the whole story
As a marketer you have a lot of questions about teens; they have a lot of questions about your products as well as the … Read the whole story
Despite all of the usual weird scrutiny that accompanies any Apple presentation, there were a few pieces from Wednesday's event that slipped under most … Read the whole story
Following the lead of flagship papers The Miami Herald and The Sacramento Bee, all 28 McClatchy Co.'s daily newspapers are joining the Associated Press … Read the whole story
Mobile advertising keeps getting passed over by U.S. marketers, but a recent Search Engine Marketing Professional Organization (SEMPO) study might provide reasons to take … Read the whole story
Aiming to revive its once formidable phone business, Motorola Thursday unveiled its long-awaited smartphone built on Google's Android open operating system at a splashy … Read the whole story
According to Compete's quarterly "Smartphone Intelligence" survey, nearly one-third of all smartphone owners are comfortable or very comfortable receiving targeted marketing on their device. … Read the whole story
With contact information for some 200 million U.S. adults, WhitePages is one of the largest people directories on the Web. With the Seattle-based company … Read the whole story
While retailers have been slow to build m-commerce programs, it makes sense for those who serve teens. An estimated 71% of teens now own … Read the whole story
New studies bring both good and bad news for radio broadcasters, who have seen burgeoning interest in digital radio both online and via mobile … Read the whole story
Maybe a bad economy is driving people to drink. Over the last few months, two national newspapers and a leading consumer magazine have launched … Read the whole story
Nokia on Friday said it acquired "certain assets" of "micro-social networking" start-up Plum Networks. Terms of the deal were not disclosed, but what could … Read the whole story