MoBlog
by Mark Walsh
Market research firm In-Stat predicts mobile Voice-over-IP applications will generate annual revenues of $32.2 billion by 2013, driven by more than 278 million new users worldwide. Over the next five … Read the whole story
by Aaron Baar
The key for marketers looking to exploit the mobile Internet space, says Chitika's Daniel Ruby, will be timing. "Going forward, you have to have … Read the whole story
by Tanya Gazdik
The global campaign includes mobile iPhone and BlackBerry applications and games; interactive billboards; branded videos and commercials on Hulu; customizable Pandora radio stations; reverse … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The application economy has many things to offer the mobile content world. Not only is there a different distribution and monetization model here. The … Read the whole story
COMMENTARY
by David Berkowitz
Given how obsessed people are with social networks, especially younger consumers who use it to religiously keep in touch with their friends, it's hardly … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The idea that mobile advertising will be the savior for most flagging businesses, including local TV stations and their flagging local TV newscasts, might … Read the whole story
by Erik Sass
Following the lead of flagship papers The Miami Herald and The Sacramento Bee, all 28 McClatchy Co.'s daily newspapers are joining the Associated Press … Read the whole story
by Laurie Sullivan
Mobile advertising keeps getting passed over by U.S. marketers, but a recent Search Engine Marketing Professional Organization (SEMPO) study might provide reasons to take … Read the whole story
by Mark Walsh
How many times have you found yourself walking around wondering, "Where can I get a Guinness?" Ok, probably never. But for connoisseurs of the … Read the whole story
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by Laurie Sullivan
Marketers struggling to find good reasons to expand advertising campaigns to the mobile phone have no problem blurting out a challenge during a heated … Read the whole story