Market research firm In-Stat predicts mobile Voice-over-IP applications will generate annual revenues of $32.2 billion by 2013, driven by more than 278 million new users worldwide. Over the next five … Read the whole story
The key for marketers looking to exploit the mobile Internet space, says Chitika's Daniel Ruby, will be timing. "Going forward, you have to have … Read the whole story
The global campaign includes mobile iPhone and BlackBerry applications and games; interactive billboards; branded videos and commercials on Hulu; customizable Pandora radio stations; reverse … Read the whole story
The application economy has many things to offer the mobile content world. Not only is there a different distribution and monetization model here. The … Read the whole story
Given how obsessed people are with social networks, especially younger consumers who use it to religiously keep in touch with their friends, it's hardly … Read the whole story
The idea that mobile advertising will be the savior for most flagging businesses, including local TV stations and their flagging local TV newscasts, might … Read the whole story
Following the lead of flagship papers The Miami Herald and The Sacramento Bee, all 28 McClatchy Co.'s daily newspapers are joining the Associated Press … Read the whole story
Mobile advertising keeps getting passed over by U.S. marketers, but a recent Search Engine Marketing Professional Organization (SEMPO) study might provide reasons to take … Read the whole story
How many times have you found yourself walking around wondering, "Where can I get a Guinness?" Ok, probably never. But for connoisseurs of the … Read the whole story
Marketers struggling to find good reasons to expand advertising campaigns to the mobile phone have no problem blurting out a challenge during a heated … Read the whole story