Although some digital platforms continue to lose ground, overall Internet advertising will grow by double-digit increases next year, according to a new study by … Read the whole story

We've seen bar codes placed in print ads that drive viewers to a microsite housing additional brand information. Coca-Cola launched an ad campaign in … Read the whole story

The number of consumers using their mobile devices to access the Internet is growing, but many mobile sites are not particularly mobile-friendly. Read the whole story

A new survey from the Audit Bureau of Circulations found great interest in mobile strategies for content distribution and advertising among print publishers, which … Read the whole story

Adobe Systems is rolling out a new set of services allowing advertisers and publishers to distribute Flash-based applications across social networks, mobile devices and … Read the whole story

According to Yankee Group, 31% of phone-owning customers are using their phones to access the Web at least once a month. However, in its … Read the whole story

The two Republican members of the Federal Communications Commission said Thursday that they support exclusive arrangements between wireless carriers and handset manufacturers, such as … Read the whole story