MoBlog
Jordan Rohan, founder and managing partner of Clearmeadow Partners, painted a sobering picture of the outlook for mobile marketing at the OMMA Global conference earlier today. He suggested cracking the … Read the whole story
The advertising market, stabilizing after being over-leveraged, is showing preliminary signs of life, Jordan Rohan told Global OMMA New York attendees during his opening … Read the whole story
Although some digital platforms continue to lose ground, overall Internet advertising will grow by double-digit increases next year, according to a new study by … Read the whole story
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There are some encounters with consumer brands that leave me wondering how disconnected corporate culture is with everyday Americans. Exactly how hard do some … Read the whole story
- COMMENTARY
Not all mobile applications are social, but those with social elements will keep pushing social media's boundaries forward. Read the whole story
COMMENTARYWe've seen bar codes placed in print ads that drive viewers to a microsite housing additional brand information. Coca-Cola launched an ad campaign in … Read the whole story
A new survey from the Audit Bureau of Circulations found great interest in mobile strategies for content distribution and advertising among print publishers, which … Read the whole story
Adobe Systems is rolling out a new set of services allowing advertisers and publishers to distribute Flash-based applications across social networks, mobile devices and … Read the whole story
Phonevalley, the mobile marketing arm of Publicis Groupe, announced an agreement Tuesday to create customized mobile ad programs on behalf of Microsoft that will … Read the whole story
- COMMENTARY
If agencies are having a tough time adjusting to the "distraction" of social media, mobile will be even more difficult, warned Rohan. Just because … Read the whole story
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It's the last session at OMMA Global New York and I'm sitting listening to a panel of intelligent marketers talking about mobile coupons. The … Read the whole story
- COMMENTARY
Jason Yim, President and Executive Creative Director, Trigger LLC, talking about the company's efforts for National Mandela Day: "We had the man, a great … Read the whole story
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Near field communications technology--have you heard of it? NFC is a short range radio frequency (RF) technology that some companies are using to develop … Read the whole story
- COMMENTARY
Greg McCastle, svp for advertising and publishing at AT&T, echoed Jonathan Miller's comments from prior panel about adding value if companies are expecting to … Read the whole story
