Don't bet on Mark Cuban making any big investments in mobile. Speaking as a panelist at Media magazine's Future of Media conference today, the billionaire owner of the Dallas Mavericks … Read the whole story
With several unofficial Starbucks-finder apps already populating the App Store, the coffee giant itself has finally hit the iPhone with a pair of apps-one … Read the whole story
The advertising market, stabilizing after being over-leveraged, is showing preliminary signs of life, Jordan Rohan told Global OMMA New York attendees during his opening … Read the whole story
I have mixed thoughts about being targeted ads on my mobile phone. While I'm the first to admit my love for technology, and that … Read the whole story
According to the results of research exploring mobile Internet engagement levels among smartphone owners, as compared to owners of other devices, InsightExpress found that … Read the whole story
There are some encounters with consumer brands that leave me wondering how disconnected corporate culture is with everyday Americans. Exactly how hard do some … Read the whole story
Not all mobile applications are social, but those with social elements will keep pushing social media's boundaries forward. Read the whole story
Making the series available to fans "on the go" via mobile phone (depending on their specific device and wireless capabilities), as well as on … Read the whole story
Phonevalley, the mobile marketing arm of Publicis Groupe, announced an agreement Tuesday to create customized mobile ad programs on behalf of Microsoft that will … Read the whole story
If agencies are having a tough time adjusting to the "distraction" of social media, mobile will be even more difficult, warned Rohan. Just because … Read the whole story
It's the last session at OMMA Global New York and I'm sitting listening to a panel of intelligent marketers talking about mobile coupons. The … Read the whole story
Jason Yim, President and Executive Creative Director, Trigger LLC, talking about the company's efforts for National Mandela Day: "We had the man, a great … Read the whole story
Near field communications technology--have you heard of it? NFC is a short range radio frequency (RF) technology that some companies are using to develop … Read the whole story