Mobile Marketing Daily
Tuesday, October 20, 2009
  • Hunting For Consumer ROI

    Being the glutton for mobile marketing punishment that I am, I spent a hunk of time the other night taking phone cam snaps of … Read the whole story

  • Mobile Sites Frustrate Users, May Hurt Brands

    According to a survey of 1,001 mobile Web users surveyed on behalf of Web application experience management company Gomez Inc., two-thirds of mobile Web … Read the whole story

  • Gomez: Mobile Web Frustrates Most Users

    The good news for the mobile Web is that the audience is growing at a steady clip, increasing 34% to nearly 57 million users … Read the whole story

  • DMA Adopts Behavioral Targeting Guidelines

    The Direct Marketing Association said Monday that it has updated its ethical guidelines to incorporate the online behavioral targeting principles announced this summer by … Read the whole story

  • Analyst: How Local Businesses Tap Mobile Social Networks

    The promise of social networking on mobile devices has triggered a flurry of partnerships and initiatives among handset makers, social networking sites and wireless … Read the whole story